The team at ocreations, a Pittsburgh-based boutique agency, designed and developed the branding and new website for The Exquisite Fit. The process began with a kickoff meeting to discuss The Exquisite Fit’s goals and identity, to develop a strategy for both the branding as well as the website. The branding was a crucial first step in the whole process, as it set the scene for the rest of the branding materials and website. It was important for ocreations to make sure both the refreshed logo/branding and the website had a cohesive look and feel. The goal of the website was to have a complete product that truly reflects the new brand, is professional and easy to use & understand. The website design and website development teams at ocreations were there every step of the process from creating wireframes, to full mockups and designing the demo, through the soft launch of the new site.
The Exquisite Fit website is clean, eye-catching, inviting, friendly, and professional. With a responsive design and newly branded elements, the website represents the brand’s mission to provide mastectomy and compression fittings and products for people going through any phase of life. The Exquisite Fit prides itself on its openness and willingness to treat each of our clients like family, as many of our clients are trying to venture their way through an overwhelming journey in their life. The new website allows new clients to learn more about the mastectomy and compression fitting process, simplifies the process for them, and provides visuals of the location as well as visuals of sample products to help prepare clients with full transparency to make them feel as comfortable and confident as possible. The new site also opens up opportunities to schedule a consultation, appointment, or fitting with contact forms. With a blog/news section, the site will also frequently be updated with new company updates, industry-related information, and more!
The team at The Exquisite Fit is extremely grateful for the team at ocreations that made our brand, website, and business come to life! The Exquisite Fit looks forward to a continued partnership for future web and other design-related needs.